
Build It. They'll Come.
Part 2, Ultra Violette: why selling online saved Bec Jefferd & Ava Chandler-Matthews’ bacon; but how selling on beauty retailer Sephora’s shelves will take the hip Aussie sunscreen to 17 new global markets
The hip, all Australian-made Ultra Violette sunscreen had only been going a short while when the Covid pandemic struck. After initial panic and quickly testing disaster scenarios, Bec and Ava realised they needed to junk them, and step back on the accelerator! Fast-growing online sales in skin and suncare showed these founders they would flourish through Covid if they could stay nimble and lean. The endless Melbourne lockdowns, they say, made them and everyone else resilient. So what happened to their international expansion plans; and how do they make their partnership-- business marriage they call it-- work? Well, take a listen to Part 2 of our chat with dynamic duo who created and founded Ultra Violette Bec Jefferd and Ava Chandler-Matthews.
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