Episode 289 - Lucy Eden - Brand Designer + Content Creator

In this episode, Lucy Eden, a talented brand designer and educator, shares her journey from creative childhood experiments to building a thriving career.

We dive into her insights on balancing content creation with client work, navigating challenging seasons in business, and her passion for wordmarks and typography in design.

Lucy opens up about lessons learned from difficult projects, her admiration for industry icons like Paula Scherr, and her dream of building a business that supports a balanced, family-centered life.

Whether you're a designer seeking inspiration or just love hearing behind-the-scenes stories, this episode is full of gems!

Episode Highlights:

Creative Beginnings: Lucy shares how her upbringing, with creative parents and hands-on exploration, sparked her passion for design and entrepreneurship.

Building a Business with Social Media: Lucy discusses how consistent Instagram and TikTok posting in 2021 became the foundation for her business growth.

Wordmark Love: Lucy explains her deep appreciation for wordmarks and how typography can showcase personality and emotion in branding.

Lessons from Challenges: From difficult client relationships to juggling multiple career paths, Lucy offers honest reflections on overcoming obstacles and evolving her processes.

Heartfelt Projects: Lucy highlights meaningful projects, including branding for mission-driven businesses like a candle company employing adults with special needs.

Recommended Read: The 7 Habits of Highly Effective People left a lasting impression on Lucy, helping her align goals with her values and structure her life for success. 

Resources & Mentions:

Lucy Eden on Instagram: @lucyeendesign
Lucy Eden on TikTok: @lucyedendesign
Lucy Eden's Website: LINK HERE

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