This Sustainable Life
818: A Course in Sustainability Leadership: 5: The Celebrity Opportunities
Look up "Greatest of All Time" on Wikipedia and you'll find Muhammad Ali. This lesson shares how he went from being just the heavyweight champion of the world to the greatest of all time, transcending sport to becoming a statesman.
Business people say "culture eats strategy for breakfast," and our culture, while paying lip service to sustainability, promotes and rewards polluting, depleting behavior. Celebrities play a major role in setting culture. When I tell people, "Taylor Swift is probably in an airplane right now," they know what I mean. No one disputes because even if she isn't flying literally that moment, she flies plenty.
Yet billions of people want leadership. They want to follow people living by their values.
This lesson shares the potential legacy available to any celebrity in an area of global demand that can last centuries to millennia. Those doing performative, ineffective things won't reach it, but that constraint doesn't mean celebrities have to act perfect.
They don't have to act perfect.
They only have to show they are doing their best.
But they have to act genuinely and authentically, allowing their vulnerabilities to show.
The Spodek Method enables them to automatically, which is why so many of my podcast guests return for multiple episodes.
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