936: Tony Hassini - Merlin Maker

Oct 2, 2025

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Tony Hassini is well into his 80’s and has earned a time to look back at his illustrious career and all that he has done for entertainment. In the 1970’s he developed “The Magic of Burger King” which was a nationwide campaign coupling their advertising with real life characters. But before that, in 1968, Tony formed the International Magicians Society (IMS) which developed into the world’s largest magic organization that today presents the Merlin Award to deserving magicians around the world at special, high class award ceremonies.

This conversation was recorded using Zoom prior to the annual Merlin Awards banquet that typically takes place in Las Vegas on the night following MAGIC Live! We first talk about Tony’s involvement with creating and developing the Marvelous Magical Burger King ad campaign in the 1970’s. During that time, he met Ray Croc, founder of McDonald’s, who gave him some good advice. But before the campaign was adopted, Tony created the IMS which, according to the Guinness World Book of Records, is the largest magic organization in the world.

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