Why you should bring your marketing team to your clients and projects

Jan 25, 2023

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On today’s episode, BJ talks with Gabe Lett, Sr. Marketing Specialist at ALLGEIER, MARTIN and ASSOCIATES, INC. and author of “The AEC Professional’s Guidebook”. Gabe discusses his journey becoming an effective marketer, and the importance of synergy between marketing and your clients' teams and projects.

Resources mentioned:

Find Gabe’s book, “The AEC Professional’s Guidebook” at: https://www.amazon.com/dp/057830452X

“Rain Making” by Ford Harding: https://www.amazon.com/Rain-Making-Attract-Clients-Matter/dp/1598695886

“The Collapse of Distinction” by Scott McKain: https://www.amazon.com/Collapse-Distinction-Stand-Competition-Nelsonfree/dp/1595553452

“Building a StoryBrand” by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

“Desiring God” by John Piper: https://www.amazon.com/Desiring-God-Revised-Meditations-Christian/dp/1601423101

Connect with Gabe on LinkedIn: https://www.linkedin.com/in/gabelett/

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Author: BJ Kraemer, MCFA

Keywords: MCFA, Architecture, Construction, Engineering, Public Engineers, Military Engineers, United States Military Academy, Veteran Affairs, Development, Veteran, Military, SEC