Ben Goodwin's Olipop: Healthy Soda Starts To Sizzle In Stores

On this episode, Liz sits down with Ben Goodwin, CEO, Formulator, and Co-Founder at Olipop, a beverage company that slips healthy ingredients like prebiotics and plant fibers into soda products, to help promote digestion and still taste refreshingly sweet. 

Ben shares how he turned traumatic childhood experiences and body image struggles into fuel in the entrepreneurial field and developed an innovative approach to avoid the sugar and artificial ingredients found in brand-name sodas. Later, Ben talks about the evolution of Olipop’s nutritional strategy, brand investments from A-list celebrities like Gwyneth Paltrow, and his biggest piece of advice for anyone wishing to start their own company. 

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