Instrumenting A Go-To-Market Organization to Enable It To Scale, with Andy Hershey

In this episode Andy Hershey, Chief Revenue Officer at NS1, shares his journey and drops gems of wisdom on various aspects of successful teamwork and marketing strategies. We dicuss the critical importance of alignment and collaboration within go-to-market teams, explore the power of cross-functional partnerships and the magic of shared goals, as well as why prioritizing lead quality is paramount--especially in challenging business landscapes.

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Andy Hersheys Linkedin Profile

Aligning Goals with Cross-Functional Teams [00:03:19] The importance of building strong partnerships and aligning goals with the CMO, CFO, and CPO for successful scaling.

Investing in Relationships and Building Trust [00:05:09] The value of investing in relationships and getting to know team members personally to foster collaboration and effective teamwork.

Focus and Alignment for Successful Execution [00:08:15] The significance of having a clear focus and aligned goals to drive execution and achieve desired outcomes.

The importance of revenue and focus on pipeline [00:08:57] The speaker discusses the common goal of revenue and the opportunity cost of investing in a new product.

Aligning go-to-market teams [00:10:49] The host asks for advice on how to achieve cross-functional alignment within go-to-market teams.

Career trajectory and steps to become a revenue leader [00:17:22] The speaker shares the steps he took to transition from an individual contributor to a revenue leader role.

The trade-off between quantity and quality of leads [00:18:41] Discussion on the importance of not solely focusing on the quantity of leads, but also considering the quality to maximize closing opportunities.

The challenge of managing leads and labeling [00:19:26] Exploration of the age-old question of how to balance the trade-off between quality and quantity when it comes to leads and developing pipeline.

Closing remarks and call for guest nominations [00:19:32] Speaker 1 wraps up the conversation, thanks the guest, and encourages listeners to subscribe, rate, review the podcast, and nominate potential guests.

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