Welcome back to America’s leading higher education podcast! This is The EdUp Experience President Series Episode #88. In this episode, sponsored by the Alliance for Innovation & Transformation (AFIT) and recorded at the AFIT Summer Institute 2021, we welcome Dr. Terry Murrell, President, Western Iowa Tech Community College! Like Disney says, everything they create is an experience for their customers. This is an important lesson that Terry learned through Disney, and he applied it to WITCC. Hear him talk about the importance of brand and why higher education is the ultimate word of mouth business. He gives us examples of little innovations with tremendous impact - ones that will make you go "hmmm". This is an awesome episode and one you don't want to miss.

Murrell joined Western Iowa Tech in 2007 as Vice President of Instruction and Student Services and was promoted to the position of Executive Vice President in 2009. Before joining WITCC, he was Vice President of Campuses and Student Affairs with Metropolitan Community College in Omaha, Neb. Previously he was Dean and Campus Manager at Metropolitan Community College. He also was director of The Creative Center, a two-year graphic arts college, in Omaha. During Murrell's tenure, the college has undergone renovations of existing facilities, seen upgrades to the student learning environments in the Kiser Building and community meeting area in the Corporate College. In 2014, another housing complex, Prairie Place, was added to the Sioux City Campus and a permanent WITCC Le Mars Center was opened.

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282: Evaluating the Experience of Students - with Dr. Terry Murrell, President, Western Iowa Tech Community College