In this episode of The Filter, I talk with Grant McCracken about his most recent book, The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names. We discuss the ways in which our culture relates to the concept of value. We talk about various examples of honor codes, the role of hazing rituals, creating a marketplace for good behavior, the rise of artisanal cultures, and how one might get a sneak preview into the future. Related links: The New Honor Code Grant McCracken homepage My discussion with Tim Virkkala (includes discussion of the topic of honor)