The Deep Specialization™️ Podcast How Niching Down Scaled This Agency to 700+ Clients
In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to serve 700+ martial arts and dance studios. Stephen reveals how he built a customer-centric product tailored to his industry and the strategies behind his success—from leveraging trade shows and joint ventures to hiring for empathy and creating a standout sales experience.
If you want to grow a deeply specialized agency and build a product clients love, this episode delivers.
Episode Highlights:
- How dropping out of high school led Stephen to build a thriving specialized agency
- The unconventional strategy that helped Market Muscles land its first clients
- Why joint ventures with industry leaders are a game-changing strategy for scaling an agency
- The secret to creating a SaaS product that anticipates customer needs before they even ask
- How hiring for empathy transformed Market Muscles’ customer support and client retention
- The $18,000 lifetime value insight—and why satisfying customers goes beyond just good service
- Why your customers will only love your business as much as your employees do—and how to build a company culture that reflects that
Key Insights:
- Niche Down to Scale Up: The fastest way to grow is by owning a specific market where your expertise and passion give you a competitive edge.
- Partnerships Accelerate Growth: Strategic collaborations, from joint ventures to trade shows, can open doors to new clients and opportunities you can’t reach alone.
- Solve Problems Before Clients Notice Them: The best digital products anticipate customer needs, making the experience seamless, valuable, and effortless.
- Your Team Defines Your Success: A company’s culture shapes its client experience—invest in hiring and supporting the right people, and growth will follow.
The resources mentioned in this episode are:
- Become the go-to authority in your perfect vertical market! Join Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa
- Check out Market Muscles: https://marketmuscles.com
- Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephen-reinstein-1790455a
- Follow Stephen on Instagram: https://www.instagram.com/sreinstein
- Follow Market Muscles on Instagram: https://www.instagram.com/marketmuscles
- Connect on Facebook: https://www.facebook.com/sreinstein
- “Peak: How Great Companies Get Their Mojo from Maslow” by Chip Conley: https://www.amazon.com/Peak-Great-Companies-Their-Maslow/dp/0787988618
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