Episode 8 - Turning the tables to focus on Lee’s six figure Kickstarter experiment (Part 2)

We’re still talking about Lee’s Kickstarter project, The Millionaire Author Mindset. Listen to Part One here:

Opening credits and editing by the amazing Jim Wilbourne. 

Join us as we discuss: 

* Why nonfiction can be perfect for Kickstarter

* The nonfiction funnel - book to courses

* How kickstarter allows you to test your ideas 

* How to get over your fear of doing something new

* “Investment comes before growth”

* The question to ask yourself when you are writing nonfiction: Who am I helping?

* Harnessing your inner Aquatic: Lee becomes a mermaid 

* Branding to attract and repel your idea reader/customer 

* An anti-authoritarian bee, a purple psychedelic pig and other customer avatars / psychographics 

* “If you’re talking to everybody, you’re talking to nobody” 

* “Are you speaking to the 99% of people who aren’t going to buy your thing, or the 1% who are?”

* What to put in a Kickstarter stack: $1, $20, $50, $100, $300, $600 pledge tiers

* Ideas for nonfiction tiers and rewards: checklist, ebook, audiobook, paperback, workbooks, physical decks, VIP live calls and hot seats, master classes, masterminds, coaching cohorts, courses 

* The Kickstarter spillover effect 

* Book launch and pre-order strategy in tandem with Kickstarter 

* Russell’s foolproof clipboard strategy 

* What are Kickstarter perks and stretch goals, and why do we care?

* The best time to launch a Kickstarter

* How long should my Kickstarter be? 

*  Lee’s homework: complete the simple "perfect" sales page worksheet and walkthrough from Russell’s course

https://writermba.teachable.com/p/the-kickstarter-accelerator

Let us know what you think of this episode, and what you’d like to see in Lee Savino’s Millionaire Author Mindset kickstarter!  

Resources:

* The Kickstarter Accelerator course:

https://writermba.teachable.com/p/the-kickstarter-accelerator

* The Seven Figure Author course:

millionaire-author-coaching.teachable.com/p/seven-figure-author 

* The author ecosystem: https://authorecosystem.com/overview

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com