In this episode, Jamie Shah talks with Jeff Wilcoxon — a next-generation family business leader and thoughtful advocate for redefining what “being involved” really means. Together, they explore the quiet but critical roles that family members play beyond the corner office: from shaping vision and governance to fostering trust and continuity. Jeff shares lessons from his own journey, the importance of curiosity and connection, and why contribution doesn’t always require a job title.
This episode reminds us that family business leadership isn’t limited to those running the company — it’s also carried by those who help sustain its values, relationships, and purpose across generations.
The Family Business Podcast