AI influencers infiltrating our social media feeds

Have you heard the name Mia Zelu? She's an influencer that's gone viral after attending Wimbledon. The twist is that Mia doesn't actually exist - she's a bot. Or a "digital storyteller" according to her social media bio. 

She's one of many AI influencers who've infiltrated our feeds, sharing very human-like experiences and thoughts with followers. So is this a problem? Some human influencers are kind of fake anyway, aren't they?