Five years ago, Jason Pecarich took his extensive experience in the menswear industry and opened Division Road Inc. in Seattle: a collaboration-driven menswear shop headlined by boot and shoe makeups from Tricker's, White's, Wesco, and what would quickly become hands-down the deepest Viberg lineup anywhere in the world.

So how'd he he do it? We get into Jason's uniquely in-depth footwear design outlook that leans heavily on long-term function and comfort in addition to style, what the extended process to truly develop multiple exclusive models—most notably the Shelby boot series—with Viberg looked like, if we'll see more Shelbies in the future, and what he thinks the future of physical retail looks like in general and for Division Road, Oh and Katz's pastrami sandwiches and how Ben hasn't somehow seen When Harry Met Sally.

This episode was sponsored by Grant Stone, perhaps the best overall value in shoes and boots, period

Theme music: The Road by Punk Rock Opera

This episode was sponsored by Coblr—the business management system powering the repair industry. https://www.coblros.com/

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Division Road's Jason Pecarich On His Viberg Makeup Mindset, Boot Development, and How In The Hell to Save Retail