Ecomm Breakthrough The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher
Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive.
> Here’s a glimpse of what you would learn….
- Simplifying complex variables in e-commerce for growth and profitability.
- Importance of understanding core metrics: revenue, profit, traffic, conversion rate, and average order value (AOV).
- Analyzing traffic sources to enhance revenue generation.
- Developing effective keyword strategies for targeted traffic and conversions.
- Utilizing creative strategies to improve brand messaging and product visibility.
- Focus on profitability through realistic expectations and key metrics like Total Advertising Cost of Sales (TACoS).
- Importance of inventory management and its impact on organic rankings and sales.
- The flywheel effect of maintaining optimal inventory levels for improved performance.
- Systematic approaches to operations, including regular monitoring and proactive problem-solving.
- Continuous testing and iteration of strategies to refine approaches and drive better outcomes.
In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Ari Zecher, co-founder of DeepSee Commerce, shares insights on simplifying complex variables in e-commerce to drive growth and profitability. Ari emphasizes focusing on key metrics like traffic, conversion rate, and average order value (AOV). He outlines a systematic approach for brands to boost topline revenue through traffic analysis, keyword strategy, and creative messaging. Additionally, Ari discusses the importance of inventory management, proactive problem-solving, and leveraging Amazon’s features to enhance customer experience and conversion rates. This episode offers actionable strategies for scaling e-commerce businesses effectively.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Prioritize High-Impact Metrics for Growth – Focus on the key drivers of revenue and profitability: Traffic, Conversion Rate, and Average Order Value (AOV). Leverage tools like Google Analytics and Amazon Brand Analytics to track traffic sources, optimize listings for high-performing keywords, and ensure consistent branding across all product pages.
Action Item #2: Improve Profitability by Managing TACoS and Returns – Monitor Total Advertising Cost of Sales (TACoS) to optimize ad spend and ensure efficient use of marketing budgets. Reduce return rates by refining product descriptions, using accurate imagery, and addressing common customer misunderstandings to protect margins.
Action Item #3: Optimize Inventory to Maintain Organic Rankings – Avoid stockouts by keeping at least 45 days of inventory, as Amazon deprioritizes low-stock items in search rankings. Use data-driven forecasting, prioritize hero SKUs, and implement an inventory monitoring system to maintain visibility and sales momentum.
Resources mentioned in this episode:
Fathom Note Taker
The E-Myth by Michael E. Gerber
Zero to One by Peter Thiel
Brandon Young on LinkedIn
Ezra Firestone on LinedIn
Special Mention(s):
Related Episode(s):
- “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Episode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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Josh Hadl...