Bloomberg Businessweek ICYMI: New Milestone for 116-Year-Old Ice Cream Icon
Jun 5, 2025
A historic ice cream brand celebrates a major milestone with a new manufacturing facility in Illinois. The focus is on how this expansion reflects growth and changing consumer preferences in the current economic climate. The discussion dives into job creation in the thriving manufacturing sector and the impact of tariffs on profits. Seasonal trends boost ice cream sales, especially in summer, while local sourcing strengthens ties with dairy farmers, ensuring quality and stability in production.
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Tillamook's Growth Strategy
- Tillamook is experiencing strong growth due to national expansion and high product quality.
- Their repeat customer rate is nearly 60%, driving sustained success.
Strong Labor Market for Tillamook
- Tillamook's new factory in Decatur creates about 70 new jobs.
- Other facilities have high employment fill rates, indicating a robust labor market for the company.
Revenue Tripled in Ten Years
- Tillamook has tripled its revenue in the last decade from $450 million to $1.4 billion.
- Their brand success relies on distribution and product quality that drives customer loyalty.