Sports Pundit Podcast Network Dan Porter [ARCHIVE]: Building Overtime into an IP Powerhouse for the Next Generation of Sports Fans
Aug 6, 2025
Dan Porter, CEO of Overtime, transforms how sports engage Gen-Z. He shares his journey from creating the viral game ‘Draw Something’ to leading a media powerhouse. Dan discusses Overtime's evolution into a league operator, emphasizing that young athletes are stars now, not just in the future. He delves into the impact of NIL on athlete branding and Overtime’s strategic partnerships with the NFL and ATP Tour. Tune in for insights on building an IP empire and the innovative landscape of modern sports!
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Draw Something Taught Platform Timing
- Dan recounted Draw Something's boom: a social mobile game that reached number one daily for six months and a billion downloads.
- That experience taught him to spot platform shifts and build products that harness connected devices and social proof.
Digital-First Sports Home For Gen-Z
- Overtime is a digital-first sports media brand built to be the home of sports for Gen-Z audiences across distributed platforms.
- It focuses on athlete-driven content and operates leagues, live events, and partnerships to reach 100+ million followers.
Young Athletes Are Stars Now
- Overtime treats young athletes as present superstars rather than just future pros, because many have bigger followings than pro athletes.
- That audience-centric mindset drives high engagement and justifies building leagues and IP around those athletes now.