G, ENSO Tyres CEO: Speaking from the heart

Welcome back to Wicked Problems. Did we bite off more than we could chew this year? Ask us after the Chouchou and mince pies are gone.

Our attempts to try out some Icelandic did not go well - so in this conversation with ENSO Tyres founder and Earthshot Prize finalist Gunnlaugur Peter Erlendsson, we respected his wishes and probably avoid prosecution in Iceland by just calling him “G”.

In this conversation with Richard Delevan, G:

• discusses the importance of open-heartedness and inclusivity in shaping a positive future.
• reflects on his experiences at Earthshot Week and, highlighting the value of speaking from the heart in decision-making. He even takes us behind the scenes during the process.
• discusses Prince William’s nomination of ENSO for the Earthshot Prize for the company’s work on reducing air pollution and the significance of that recognition.
• drops hints on whether he might be lured to sunny California by the IRA.
• emphasizes the power of connecting with people genuinely and openly, advocating for courage and openness in tackling global challenges.

G’s Catalysts:

* Earthshot Prize

* Halla Tómasdóttir, CEO of The B Team - “she taught me something extremely valuable … to speak from the heart”

G Was Ready for His Closeup

At G’s suggestion - and look at that hair and those pecs, how could he not - we recorded video. You can find a video of our conversation here:

Merry Christmas

Happy holidays from the whole team at Wicked Problems. And it’s not too late to support the Elves in the Wicked Problems workshop by giving a gift subscription to a friend at news.wickedproblems.uk.

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