Everyday AI Podcast – An AI and ChatGPT Podcast EP 99: AI and Marketing - A Freelancer's Secret Weapon
Sep 12, 2023
Mike Forgie, a freelance marketing specialist for local businesses, shares his journey in leveraging AI to enhance digital marketing. He highlights how AI tools can level the playing field for small businesses, offering practical examples, like a real estate agent's success story. Mike discusses the efficiency gained in marketing tasks and emphasizes the need for human touch in refining AI outputs. He also recommends specific AI tools for better audience engagement and social media management, making this a treasure trove for freelancers and marketers alike.
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SEO is Not Dead
- Focus on optimizing for any search engine, since search is everywhere.
- Specialize and put in the effort to dominate niche areas using AI.
Dominating Local Search
- Mike Forgie helped a real estate agent dominate local search for 55+ communities.
- He used AI to generate service pages and semantically related blog content, improving the agent's ranking.
Automate Time-Consuming Tasks
- Use AI to automate time-consuming marketing tasks like monitoring and tweaking Google Ads.
- This frees up time for higher-value activities and allows serving smaller clients.