467: How to convert insights into strategy maps (Strategy Skills classics)
Jul 22, 2024
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Learn how to convert insights into Strategy Maps to move from consultant to partner. Explore a strategy map for lab market entry in the Southern US, converting insights for effective communication, and using strategy insight maps for discussions with executives.
Strategy insight maps reduce analysis, enhance insight generation, and position consultants as thought leaders.
Growth-growth matrix simplifies data into visual roadmaps for executives, offering predictive and prescriptive insights.
Deep dives
The Power of Strategy Insight Maps
Strategy insight maps are essential tools used by experienced consultants to embed themselves at a client and demonstrate continuous value delivery. While many fall into the trap of excessive analysis, strategy insight maps reduce analysis, enhance insight generation, and position the consultant as a thought leader. By focusing on interpreting the collective meaning of data points rather than listing individual insights, consultants can extract a new and impactful insight that resonates with clients.
Creating Growth-Growth Matrices for Strategic Planning
The growth-growth matrix, a type of strategy insight map, simplifies complex data into a visual roadmap for executives. By converting exhibit data into quadrant interpretations, consultants offer predictive and prescriptive insights, fostering a perception of expertise. These maps serve as powerful planning tools, facilitating leadership discussions and enabling strategic decision-making. Their effectiveness lies in providing tangible navigation tools that clients continuously engage with, distinguishing consultants as valued partners.
Mastering Strategy Communication and Client Engagement
Effective consulting is not solely about extensive analysis but revolves around communicating findings clearly to clients. Utilizing strategy insight maps elevates consultants to thought leaders, fostering better client reception and engagement. Building these maps enhances traction with clients, guiding discussions at executive levels, and solidifying consultant-client relationships. By emphasizing strategic communication and insightful presentation of data, consultants can offer invaluable guidance and establish themselves as trusted advisors.
For this episode, let's revisit a Strategy Skills classic where we discuss how to convert insights into Strategy Maps. It is a powerful tool to create prescriptive / forecasting models to explain and predict strategy options. This is how to move from being a consultant to thinking and presenting like a partner. It is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players.