Today’s interview is with Anil Kaul who is the CEO and co-founder of Absolutdata, a big data and predictive analytics firm. They describe themselves as decision engineers, where they apply decision sciences to help improve decisions at the world's largest companies. Anil joins me today to talk about what they are up to and how predictive analytics can be used to help solve the problem of silent customer churn.

This interview follows on from my recent interview – How to use data and analytics to improve the 3R’s with your customers – Interview with Evan Carroll – and is number 169 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

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