Madeline Ashby, science fiction author and futurist, discusses the importance of human intervention in shaping the future, the impact of artificial intelligence on storytelling and filmmaking, and the need for regional enforcement of norms in storytelling.
The fragmentation of the American storytelling machine has led to a vulnerable society where individualistic stories outweigh the power of collective stories.
Unbundling in the entertainment industry has resulted in diminished shared cultural narratives and the commodification of storytelling for profit.
Exploring alternative narratives rooted in new values, such as climate fiction, can challenge dominant capitalist-driven storytelling and shape a more sustainable future.
Deep dives
Importance of Shared Narratives and Collective Action
The podcast episode discusses the importance of shared narratives and collective action in our society. It emphasizes how the fragmentation of the American storytelling machine has led to a decrease in shared cultural narratives. This has resulted in a vulnerable society where individualistic stories outweigh the power of collective stories. The episode raises concerns about the influence of capitalism and profit-driven motives on the storytelling apparatus, which can lead to narratives that prioritize capital and perpetuate human suffering. It also highlights the existential battle between human intelligence and artificial intelligence, particularly in the entertainment industry. The episode calls for the preservation of collective storytelling and the protection of human workers in the face of increasing automation and AI.
The Unbundling of Storytelling and the Effect of Capitalism
The podcast explores the phenomenon of unbundling in the entertainment industry, where content is fragmented across various platforms and lacks a shared narrative. It draws parallels to the historical unbundling in other industries and the rise of speculative capitalism. The episode delves into the consequences of this unbundling, such as diminished shared cultural narratives and the commodification of storytelling for profit. It also raises questions about the role of technology, particularly AI, in reshaping the industry and potentially replacing human workers. It highlights the tensions between artistic creativity, worker protections, and profit-driven motives in an evolving storytelling landscape.
Alternative Narratives and New Forms of Collective Storytelling
The podcast episode suggests the emergence of alternative narratives and forms of collective storytelling as a potential path forward. It discusses the possibilities of secure analog entertainment experiences that cannot be replicated or shared digitally, creating a unique collective experience. On the other end of the spectrum, it explores the proliferation of synthetic, individualized entertainment experiences that prioritize personalization and online platforms. The episode emphasizes the need for narratives rooted in new values and calls for exploring genres like climate fiction (Kly-Fi) and solarpunk, which depict near-future realities and address pressing societal and environmental concerns. It encourages the exploration of narratives that challenge dominant capitalist-driven storytelling and highlight the importance of collective action and shared narratives in shaping a more sustainable future.
The Future of Individual Content Creation and Collective Storytelling
The podcast explores the potential impact of artificial intelligence (AI) on individual content creation and collective storytelling. The guest speaker highlights the likelihood of a shift towards individual content creation, where individuals can use AI tools to create their own versions of established stories or genres. This could result in a vast array of fan-fiction-like content being produced. However, the guest also raises concerns about the potential loss of collective storytelling and the impact on shared narratives. He points out that the removal of collective storytelling could lead to a focus on state-approved media or regional enforcement of norms, limiting diversity and expression. While individual content creation offers possibilities for greater access and equity in storytelling, the guest emphasizes the challenges of AI-generated bias and the need to critically engage in the potential consequences of this shift.
The Role of Art, Fantasy, and Narrative in Collective Flourishing
The podcast delves into the role of art, fantasy, and narrative in fostering collective flourishing. The guest reflects on how he previously saw the arts as indulgent compared to more explicitly impactful work. However, as he considers the limitations of logical scientific solutions to global challenges, he begins to appreciate the potential of art and storytelling in generating a collective understanding and inspiring change. The guest acknowledges the power of narrative in shaping beliefs and perspectives, and highlights the importance of leveraging artistic gifts to communicate and connect with others. He also explores the tension between individual expression and collective experience, touching on the rise of individual content creation and its potential impact on shared narratives. While he sees the possibility of a vibrant amateur universe of content creation alongside established canon, he also raises questions about the potential loss of challenging and thought-provoking art, the rise of censorship, and the consequences of a fragmented audience.
Madeline Ashby graduated from the first cohort of the M.Des. in Strategic Foresight and Innovation programme at OCADU in 2011. It was her second Masters degree. (Her first, in Interdisciplinary Studies, focused on cyborg theory, fan culture, and Japanese animation!) Since 2011, she has been a freelance consulting futurist specializing in scenario development and science fiction prototypes.
🌍 You can support Team Human on Patreon to unlock access to a number of great perks including ad-free episodes of Team Human, access to the Team Human Discord community where we record monthly Q&A sessions with Rushkoff, special perks like free tickets to live events, and access to the Rushkoff archive.
