Marc Stickdorn 'Exploring Zoom Levels and understanding Journey Map Ops in greater detail'

Marc Stickdorn, author of service design books, talks about his framework for Journey Map Operations, which helps teams and organizations manage innovation projects and bridge organizational silos. They discuss the importance of journey mapping beyond visualization, its application in different areas, and how it can be suited to different types of companies. They also explore the challenges and benefits of implementing journey map operations and how it helps identify pain points and enhance experiences.