S05 EP33: Getting Personal with Customers using SMS Marketing

Aug 27, 2020

Ask episode

Chapters

Transcript

Episode notes

On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is an SMS marketing expert. Alex shares his insights on how the industry has evolved and progressed since his previous appearance on the show.

Alex speaks about why SMS marketing works as a revenue generator and what makes it tick. He shares some of the interesting resources his company has built and is working on for the eCommerce ecosystem, and how the company is growing after having raised $4.5 million earlier in 2020.

The one distinct differentiator for SMS marketing is that it is probably the most personal outreach marketing channel available. It is also a channel, where as a marketer, you have more “ownership” of. Leveraging this channel is becoming more and more crucial to getting the desired ROI from your campaigns.

If you are thinking about using SMS-marketing or feel your campaigns aren’t doing well, then you definitely can’t miss this episode. You will get to hear best practices, examples, use cases and tips to grow your SMS marketing ROI.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

★ Support this podcast ★