Let's Talk Loyalty #112: Loyalty Challenges and Trends with Comarch's Bart Demczuk
With over fourteen years in loyalty and consulting roles from a technology perspective, Bart Demczuk is today leading the Middle East region for Comarch, who power loyalty programmes around the world for brands like BP, Old Mutual and Puntos Colombia, as well as regionally for industry leaders like ADNOC and ENOC.
Bart shares his strategic view on some of the current key challenges for loyalty professionals, firstly to ensure they measure truly commercial metrics to ensure they are running a successful loyalty programme.
He shares his views on the risks posed by industry disruptors offering short term marketing channels for restaurants and retailers, but at the expense of creating and owning long term direct relationships with their customers.
He also highlights the risk of "excessive personalisation" - a trend which has become increasingly prevalent on social media channels, and the importance of balancing privacy and personalisation in a way that customers truly value.
Listen to this episode of "Let's Talk Loyalty" for a helicopter view of insights from the Middle East from this leader in loyalty.
This episode is sponsored by Comarch.
Show Notes:
1) Bartosz Demczuk - Senior Vice President at Comarch Middle East