The Amy Porterfield Show Ryan Levesque: Where to Use AI (and Where Not To)
45 snips
Oct 6, 2026 
Ryan Levesque, entrepreneur, author, and seven-time Inc. 5000 CEO, explores where AI belongs in business and where it can erode hard-earned trust. He shares his “Category of One” approach to standing out, why personal writing can outperform more frequent emails, and how premium, human experiences are reshaping the market. They also discuss returning to integrity in work and life.
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Compete Through Real-World Presence
- Create experiences that depend on genuine human presence instead of competing only through scalable digital content.
- Ryan Levesque identifies in-person meetings as an opportunity because AI cannot reproduce being together physically.
Keep AI Behind The Customer Experience
- Use AI behind the scenes for processes customers do not care about, while keeping customer-facing communication human.
- Ryan Levesque uses AI operationally but writes his books and newsletter himself, preserving personal experience and voice.
One Authentic Email Beat Five Weekly Emails
- Ryan Levesque replaced frequent ghostwritten emails with one substantial, personally written email each week.
- Open and click rates rose about 30%, unsubscribes halved, and Black Friday revenue doubled after sending one-third as many emails.
