Keep The Change The 21 Year Old Kiwi Making Millions With Ecommerce
Dec 21, 2025
Blake Evans, a 21-year-old e-commerce entrepreneur, has turned his bedroom into a multi-million dollar empire. He shares his journey from working at Wendy's to hitting $1.7 million in a single month. Blake discusses the loneliness that often accompanies entrepreneurship and the sacrifices he's made, including selling his car to invest in his business. He emphasizes the importance of finding a niche, sticking to it, and the power of lifestyle content in attracting an audience. With candid insights, he highlights the drive and discipline crucial for success.
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Target Realistic Margins
- Aim for at least a 3x markup and ~70% gross margin before ad spend when possible.
- After ads and expenses, target roughly 25% net profit to keep growth sustainable.
Optimize Creatives With Data Windows
- Monitor thousands of ad creatives and reallocate spend to the best performers using a 7-day window.
- Use tools to calculate true net margins including fees and exchange to decide safe ad budgets.
Ads Management Is The Daily Grind
- Running many ads and watching CPAs/ROAS constantly is the real e-commerce work, not glamour.
- Meta campaign math and 7-day performance windows guide which creatives get more spend.