#36 - Book Marketing with Nancy L. Baumann from Bookarma

KWL Director Mark Lefebvre interviews Nancy L. Baumann about Bookarma, a platform that allows authors to leverage the community in their social media endeavors. In the interview Mark and Nancy discuss:

• How Bookarma, an international marketing platform, allows you to break beyond your own personal marketing network and allows you to reach further
• The user friendly manner of creating an account, adding social media and importing books simply by entering the ISBN
• How Bookarma came out of Nancy's business as a non-fiction book coach as a way to help authors once their books were out in the market
• The multiplier effect of authors supporting other authors by sharing one another's efforts in reaching people through social media
• How the author queue works in terms of authors finding appropriate content to share with their followers
• The importance of book covers and how a bad cover doesn't help a good book
• The weekly webcasts that help authors with tips and suggestions on the best way to leverage Bookarma
• The ability to filter your queue by genre as an author
• The measurability that is built into the campaigns on Bookarma, such as the number of impressions and the number of clicks that another author made in the queue and then how many times the book was shared and the number of clickbacks that link received
• How both traditionally published and self-published authors can use this tool

Mark then talks about the value of authors helping one another and how, as a bookseller for the past 20+ years he has paid attention to this in his own desire to help authors. There is an ask for KWL listeners to email writinglife@kobo.com with any questions they might have that we can answer in future episodes as well as suggestions for guests and topics for future episodes. Please note that submitting a helpful question just might land you additional promotional placement at Kobo.