Are you tired of feeling overwhelmed by the constant pressure to scale your business and achieve more? Today I sit down with David Waldy, a seasoned entrepreneur and sales expert, to explore a refreshing perspective on success and growth. David introduces us to his powerful Fierce Empathy Framework, a tool designed to help entrepreneurs align their business goals with their personal values. We dive deep into the importance of understanding your true motivations and setting realistic expectations for yourself and your business. Some of the #GoldenBoulders on today’s episode: - The four essential components of any business: marketing, sales, operations, and finance - Why comparison can be dangerous and how to use it effectively - The importance of setting clear intentions and realistic expectations - How to determine what's truly relevant to your definition of success This conversation is a must-listen for entrepreneurs who want to build a business that aligns with their values and allows them to enjoy the journey. It's time to stop "wending" your life away and start creating a business and life you truly love!

Timestamped Overview: [00:00:00] Welcome Back, David Waldy! [00:01:40] Business 101: The 4 Buckets (Marketing, Sales, Ops, Finance) [00:03:25] Embracing Ignorance Without Shame [00:06:50] The Birth of the Fierce Empathy Framework [00:10:15] Foundations: What Motivates People to Buy [00:13:40] Why “Go for No” Changes the Game [00:18:03] Ask Better Questions, Sell Better Solutions [00:20:30] Sales Conversations Start Long Before the Call [00:24:34] Intentions and Expectations: The Fuel of Sustainable Growth [00:27:20] The Comparison Trap: Redefining Success [00:30:31] Setting Boundaries and Living With Intentionality [00:34:10] Values vs. Vanity: Building the Life You Actually Want [00:41:00] Relevancy: What Actually Matters in Your Business [00:44:25] Don’t We Your Life Away — Own Your Journey [00:49:14] You’re Not the Oak Tree Yet — And That’s Okay

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