Marketing leaders have long struggled with the seemingly conflicting demands of building brand and driving revenue.
In this episode of Marketing Spark, Steve Watt, V.P, Marketing with Grapevine6, talks about the importance of branding, messaging, and positioning as important foundational elements that underpin marketing and sales success.
A highlight of the conversation was how content such as eBooks, case studies, and Webinars should be un-gated (no email addresses required) to drive distribution as widely as possible.
For more about Steve and this Marketing Spark episode, check out the show notes.
Marketing Spark (The B2B SaaS Marketing Podcast)