Scale Your SaaS 169: How to Grow Revenue by Perfecting the Customer Experience - with Ken Rapp
EPISODE SUMMARY
In this episode, Blustream Corporation CEO Ken Rapp discusses the SaaS post-sale environment with SaaS-Story In The Making host Matt Wolach. He talks about the importance of addressing customers after making a sale and how his software, Blustream, can assist with consumer and product engagement insights.
Coming from a science and medicine background, Ken ventured into SaaS and developed Blustream to solve a problem many companies in the SaaS industry tend to overlook. He shares tried and tested tips that can help software startups navigate their way to success.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode 169, Exploring the Post-Sale Experience: How to Create an Amazing Buyer’s Journey
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Ken Rapp, CEO of Bluestream Corporation
TOP TIPS FROM THIS EPISODE
- Surround Yourself with Smarter People
- Zig Left and Right
- Customer Happiness Brings Rewards
EPISODE HIGHLIGHTS
- The Three Stages of Ownership
- Solving an Unmet Need
- The Three Touchpoints of After-Sale
TOP QUOTES
Kenn Rapp
[18:43] “Our culture is focused on our customers and making them happy, solving their problems. And then the rewards of growth and business success come after that.”
[20:16] "Make sure that you're willing to surround yourself with great talent."
Matt Wolach
[10:07] "It shouldn't just be: "We did that to make the sale." It should be: You care about helping people."
[20:53] "You've got to go out and understand them deeply. Get inside their head and their life to understand their worries, their needs, their desires, their goals, all of it so that you can develop your product towards them."
LEARN MORE
To learn more about Ken Rapp and Bluestream, visit https://www.linkedin.com/company/blustream/.
You can also find Ken Rapp on LinkedIn at https://www.linkedin.com/in/ken-rapp-b922766/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: