Guest Josh Rzepka, a YouTuber and musician, discusses growing a music channel on YouTube. The podcast covers finding a niche, establishing expertise, using YouTube shorts, conducting interviews, generating video ideas, determining video length, scripting without sounding robotic, and advice for new musicians.
Consistency in uploading content and engaging with the audience is crucial for steady growth on YouTube.
Being authentic and relatable in your content helps build a loyal following and fosters a strong connection with your audience.
Deep dives
Building a YouTube Channel as a Music Content Creator
In this podcast episode, Josh Zepka, a trumpet player and YouTube content creator, shares his journey of building a successful YouTube channel as a music content creator. He initially started uploading videos on YouTube to provide helpful advice and information to his students. Over time, he discovered the power of leveraging his expertise in a niche within the trumpet world, specifically focusing on trumpet mutes. His series called Mute Monday, where he talks about different trumpet accessories, gained immense traction and connected him with renowned players and manufacturers in the industry. By establishing himself as an expert in this niche and consistently posting valuable content, he has experienced significant growth on YouTube, allowing him to expand his career opportunities and make connections with musicians worldwide.
Importance of Consistency and Time Management
Consistency has been crucial to Josh's growth on YouTube. He highlights the importance of being consistent in uploading content and engaging with the audience. Despite being a full-time musician with a busy schedule, Josh makes a conscious effort to find time for YouTube by batch recording videos in advance and setting up his studio for efficiency. He also emphasizes the significance of creating a dedicated space for content creation, which minimizes setup and cleanup time. Additionally, Josh manages his time effectively by scripting his videos, allowing him to stay on track and avoid unnecessary tangents. By prioritizing consistency and optimizing his workflow, Josh has been able to maintain a steady growth on YouTube.
Connecting with Your Audience and Authenticity
Josh emphasizes the importance of connecting with your audience and being authentic in your content. He discusses how being personable and relatable has resonated with his viewers and helped build a loyal following. As a musician, he advises fellow content creators in the music space to showcase their true selves and avoid being overly serious or lecturing. By presenting yourself as approachable and genuine, you can foster a strong connection with your audience and create content that they genuinely enjoy.
Understanding Your Goals and Niche
Josh suggests that aspiring music content creators should have a clear understanding of their goals and target audience. It is essential to define the niche within the music industry that you are passionate about and can provide valuable insights on. By focusing on a specific area of expertise, you can position yourself as an authority in that niche and attract viewers who share the same interests. Additionally, Josh emphasizes the importance of consistently delivering valuable content that aligns with your audience's needs and interests.
