

Ep 151: Heidi Hackemer of Oatly! - "The Intentioned Woman"
Heidi Hackemer is the Executive Creative Director of OATLY! North America. She is intentioned and reflective.
Leadership used to be exerted through command and control. Identify the levers of power and pull them.
Rely on that today and you’ll soon discover if your company is built to unlock creative thinking and innovation. If people do what you say, it’s not.
Original thinkers aren’t interested in being told what to do. They want to be convinced. Which means that the key to successful leadership of the most talented people depends on a fundamental requirement.
Do they trust you?
Leading the future is going to demand that of leaders like never before. When are we in the office, when are we not? Who’s vaccinated? Why are we doing this? What will make us successful?
Add to that, the fact that each of us arrive in this moment having lived through an entirely unique version of this shared trauma, and the complexity of what we face is unprecedented.
We have no history, no evidence, no data to help us make the decisions we are about to make. We have only trial and error. And our instincts.
If we want people to follow us, we’re going to need them to trust us. And unlike creative thinking and innovation, trust is a finite resource. Use it up and it’s gone.