Insights Into Our Marketing Playbook

This week, Josh and Ben dive deep into the marketing strategy for their new product, Insights, in response to a listener question. They talk about what groups they are targeting first, some of the planned marketing tactics for reaching each group, and how they are building awareness within the Honeybadger app without annoying existing users.

Links:

pg_cron

Judoscale

Traction

Insights tour page 

Insights announcement blog post 

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