Becoming Ronin #122 Building A Successful Brand: Chris Alto on Marketing Mastery
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Overview:
Chris Alto, with over a decade of experience in marketing and business growth, and as the founder of "Join Zipper" software designed to help users grow their businesses, brings a wealth of knowledge to this episode. He shares his journey from tech sales to becoming a passionate advocate for small businesses in the health and wellness sector. Chris delves into the essentials of brand building and the importance of authenticity in marketing, emphasizing the need to provide value to your target audience and maintain consistency in your content creation efforts.
Highlighting the crucial role of email newsletters in marketing, Chris recommends starting with platforms like MailChimp and HubSpot. He stresses the importance of being customer-obsessed and strategically outsourcing tasks that aren't worth your time. Throughout the conversation, Chris offers invaluable insights on establishing a robust online presence and avoiding common social media pitfalls.
He advocates for starting small, staying consistent, and continually testing content to gauge audience engagement. Understanding your ideal customer and their preferred social media platforms is key, according to Chris. He also encourages seeking audience feedback and being adaptable to their preferences. Above all, Chris champions the principles of authenticity, genuineness, and a client-focused approach in marketing, ensuring your brand stands out and resonates with your target audience.
Watch on Youtube!
πhttps://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg
Timestamps:
[0:00] Intro and Background
[04:30] Building a Brand and Outsourcing Marketing
[4:58] Upcoming Trainer Certification and Longevity Seminar
[11:43] Creating an Online Presence and Authenticity
[15:18] Frequency and Quality of Social Media Posts
[20:38] Using Social Media as a Marketing Tool
[23:52] Email Newsletters and Segmentation
[29:12] Choosing the Right Email Newsletter Software
[31:55] Building a Business and Content Creation
[37:39] Building an Online Presence: Start Small, Be Consistent, and Test
[40:23] Testing and Adjusting Content Based on Audience Feedback
[53:59] Authenticity and Client-Focus: Keys to Effective Marketing
π Connect with Chris:
Website:
Instagram:
https://www.instagram.com/joinzipper?igsh=MW84NzFzcnBydTNxbQ==
Zipper Podcast:
https://m.youtube.com/playlist?
π Connect with Us:
Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/ https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.
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π Website: https://www.becomingroninpodcast.com/
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