Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests.

But how do you actually get those guests to book? A static landing page doesn’t cut it. That’s where Madison’s “Creator Army” comes in—a vetted network of content creators trained specifically to craft high-performing short-form videos designed for the tour and activity industry.

In this episode, Madi breaks down what’s working on social video platforms right now, how Mount converts attention into bookings, and why your next best sales channel might be Instagram or TikTok. Plus, we dive into the unexpected origin story of Mount—which Madi started when she was just 12 years old.

Show notes & more information on tourpreneur.com
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Timestamps:

00:00 Introduction to Mount and Its Mission
01:25 Understanding Mount's Unique Approach
04:04 The Role of AI and Concierge Services
05:20 Challenges in the Short-Term Rental Market
07:47 The Evolution of Short-Term Rentals
10:01 Targeting the Right Audience for Experiences
11:37 Mount's Content Strategy and Creator Army
15:00 The Importance of Authentic Storytelling
18:12 Creating Engaging Social Media Content
21:45 Building a Content Army for Tour Operators
24:05 Trends in Social Media Content
27:13 The Power of Series Content
29:15 User-Generated Content and Its Impact
32:51 Navigating the Challenges of the Travel Industry
36:12 Finding the Right Creators for Your Brand
39:11 Gender Dynamics in Social Media and Content Creation
42:25 Madi's Journey and Vision for Mount
44:50 How to Get Involved with Mount

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