Building With Buyers: Startup Marketing and Growth Fueled By Customers 234 - Listen To Your Top 3% Superconsumers And Find What's Weird (Christopher Lochhead)
Christopher Lochhead is 3X Silicon Valley public company CMO, the father of category design, and makes content for entrepreneurs and marketers with a different mind.
I invite Christopher on the show to talk about certain topics but I always know we will be twisting and turning to other topics which is why it's so fun to hang with him.
Listen to these other episodes if you want more with Christopher:
Ep. 44 - Why 98% Of Startups And Marketers Waste Their Time
Ep. 108 - Why Most Content Is 100% Content Free And How Non Obvious Ideas Help
Ep. 136 - Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue
Here’s what we cover:
Politics;
Israel war;
Terrorism;
Disagreements are healthy;
What does customer obsession mean, really;
Why customers are the most important part of GTM;
How can Marketing build respect from Sales and Engineering;
Examples of how customers help startups build to their next level of growth;
Which customers are most important for customer research;
What you should look for when analyzing customer research (HINT: it’s not what you think);
Why it’s important to learn about how customers use your product as part of their products ecosystem, desires and preferences.
Christopher on LinkedIn: www.linkedin.com/in/christopherlochhead
Category Pirates: www.categorypirates.com
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Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
Website: furmanovmarketing.com