BONUS: The Corporate Takeover of Music (Lessons From Bandcamp)
Oct 30, 2023
auto_awesome
Music writer Robin James and drummer Greg Saunier discuss the corporate takeover of the music industry, focusing on the recent acquisition of Bandcamp by Songtrader. They explore the exploitative practices in the industry, the importance of Bandcamp for independent musicians, and the challenges of creating a sustainable streaming model.
The sale of Bandcamp to Songtradr reflects the damaging consolidation in the music industry caused by the shift from treating music as a commodity to an asset, resulting in negative impacts on artists' livelihoods.
The acquisition of Bandcamp by a multinational conglomerate demonstrates the loss of trust and atomization in the music industry, where corporations prioritize stock price over the well-being of artists, highlighting the importance of fostering trust and community involvement in platforms.
Deep dives
Bandcamp's Importance in the Music Industry and Challenges Faced
Bandcamp, a web platform dedicated to purchasing and streaming music, stands out as one of the few major music tech companies focused on sustainability and supporting musicians and listeners. Unlike streaming giants like Spotify, Bandcamp prioritizes selling digital music and has been consistently profitable. However, recently it was sold to a multinational music conglomerate named Songtrader, raising concerns about the platform's future. Massive layoffs occurred, including the entire union bargaining team, threatening the platform's commitment to benefiting those involved in music. The Bandcamp situation reflects a larger trend in the music industry, where financialization and the shift from treating music as a commodity to an asset have resulted in damaging consolidation and negative impacts on artists' livelihoods.
The Impact of Financialization and Corporate Power in the Music Industry
The music industry has undergone significant changes due to financialization and corporate power. Deregulation in the 90s led radio stations, like WXY, to prioritize stock prices over profitability, turning music into a financial asset. Similarly, large tech corporations and streaming platforms view music as mere content to attract users for engagement and advertising purposes. Bandcamp's sale to Songtrader fits into this trend, demonstrating how corporations prioritize stock price and growth over the well-being of artists and music lovers. The rise of financialization and the treatment of music as an asset rather than a commodity has resulted in detrimental consolidation and shifts in the music industry.
The Atomization of Music Platforms and the Loss of Trust
The sale of Bandcamp to Songtrader highlights the issue of atomization in the music industry, where corporations operate without widespread recognition or engagement from the music community. Songtrader's lack of recognition among music fans and musicians further exacerbates the sense of atomization, where people may no longer know who is controlling the platforms that impact their music experiences. Additionally, the situation emphasizes the loss of trust when platforms are acquired or operated by entities driven solely by financial motivations, disregarding the community's well-being and asset values, such as trust and personal relationships. As platforms become increasingly detached from the needs and values of the music community, the importance of fostering trust and community involvement becomes crucial.
Challenges of Streaming Models and the Need for Sustainable Solutions
The music industry has struggled to find sustainable streaming models for nearly two decades, with no clear solution in sight. Bandcamp's success as a platform, along with its streaming capabilities, offers a glimpse of a potential path forward. The challenge lies in creating a streaming model that benefits the music community instead of prioritizing Wall Street's financialized platform successes. The focus should be on creating a sustainable streaming model that supports musicians' livelihoods, fosters creativity, and ensures fair compensation. Such a model would defy the current trend of financialized platforms and offer opportunities for artists to earn income from their music while preserving the value and integrity of the art form.
On this week’s bonus episode of Lever Time Premium, The Lever’s Nick Campbell speaks with music writer Robin James and drummer Greg Saunier from the band Deerhoof to discuss the shifting corporate landscape of the music industry, and the larger dynamics of our economy.
The three zero in on a worrisome development: The online music platform Bandcamp was recently sold to the multinational music conglomerate Songtradr, leading to layoffs of 50 percent of Bandcamp’s employees amid union contract negotiations, an ominous sign for the future of the last major independent music sales platform.
In today’s discussion, Nick, Robin, and Greg explore the exploitative practices making the industry harder for working-class musicians — and what an equitable music industry could actually look like.
If you'd like access to Lever Time Premium, which includes extended interviews and bonus content, head over to LeverNews.com to become a supporting subscriber.
If you’d like to leave a tip for The Lever, click the following link. It helps us do this kind of independent journalism. levernews.com/tipjar
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode