Politics Now How the Coalition 'failed' young voters
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May 6, 2025 Young voters have officially overtaken baby boomers as the largest voting group, sending shockwaves through traditional political landscapes. The Coalition's attempts to engage this demographic via TikTok fell flat, missing the mark on crucial issues like economic stability and housing. Meanwhile, the Greens are facing challenges as their influence wanes, particularly in Melbourne. The podcast dives deep into the disconnect between political parties and youth, revealing key strategies that could reshape future electoral dynamics.
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Youth Voters Seek Stability
- Young voters, now the largest voting cohort, prioritized stability and policies over party loyalty.
- The Coalition failed to connect with young people, especially young women, who skew more left-leaning.
Labor Owns Young Aspirations
- Labor effectively owns young voters' aspiration from their 20s to 30s by addressing housing, childcare, and debt.
- The Liberals assumed young voters would naturally shift to them as they aged, which was a mistake.
Education Policy Missteps Hurt
- The Coalition's policy on higher education, like opposing the 20% HECS cut as elitist, alienated young voters.
- They failed to present policies that resonated, focusing instead on international students and housing in a disconnected way.