Communication is Entrepreneurship with Lyndon Johnson
Jan 18, 2022
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Lyndon Johnson, a communications strategy specialist, discusses the importance of communication in business. He shares insights on democratizing public relations and marketing and emphasizes the value of seeking help from others. Johnson highlights the three key considerations when setting new goals and objectives in entrepreneurship.
Democratize public relations and marketing to enable any business in need of help.
Communication disciplines strategically empower entrepreneurs to assess and enhance their impact effectively.
Deep dives
MasterCard's Support for Small Businesses
MasterCard has invested in tools to support small business owners by increasing sales through faster checkout times, expanding customer bases, and enhancing customer loyalty. These resources are aimed at guiding, growing, and protecting businesses.
Lyndon Johnson's Entrepreneurial Journey
Lyndon Johnson transitioned from a broadcaster to a communications strategy specialist, focusing on democratizing public relations and marketing for businesses. His goal is to help businesses apply communication disciplines strategically and understand the strategic value of communications.
Innovative Approach to Communications Strategy
Through his businesses, Comsbar and Think Differently, Lyndon Johnson aims to empower entrepreneurs to strategically apply communication disciplines. By developing specialized tools and methodologies, entrepreneurs can quantifiably assess and strategically enhance their communication impact.
Startup Chats and Community Engagement
Startup Chats serve as a platform where entrepreneurs, experts, and community members share insights, experiences, and advice on various topics, fostering a supportive entrepreneurial community. Discussions cover diverse areas such as financial planning, mental health, diversity, and inclusion, offering actionable advice for immediate implementation in businesses.
Lyndon Johnson is a recovering broadcaster, turned communications strategy specialist. He spent almost a decade working in radio and 20+ years in comms, first in both in-house and agency roles and for the last ten years as an entrepreneur.
Lyndon’s focus is to democratize public relations and marketing to enable any business that needs it to get help, and to help demonstrate the strategic value of communications
“We think we need to have all of the answers, but we don’t. We don’t exist without help from other people.”
In this week’s episode of the #StartupPodcast, sponsored by Mastercard and Scotiabank,Lyndon shares how communication is ingrained in business and explains the three most important things to consider when approaching a new goal or objective.