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Startup Canada Podcast

Communication is Entrepreneurship with Lyndon Johnson

Jan 18, 2022
Lyndon Johnson, a communications strategy specialist, discusses the importance of communication in business. He shares insights on democratizing public relations and marketing and emphasizes the value of seeking help from others. Johnson highlights the three key considerations when setting new goals and objectives in entrepreneurship.
48:46

Episode guests

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Quick takeaways

  • Democratize public relations and marketing to enable any business in need of help.
  • Communication disciplines strategically empower entrepreneurs to assess and enhance their impact effectively.

Deep dives

MasterCard's Support for Small Businesses

MasterCard has invested in tools to support small business owners by increasing sales through faster checkout times, expanding customer bases, and enhancing customer loyalty. These resources are aimed at guiding, growing, and protecting businesses.

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