The Non-Linear Buyer Journey: How Top Performers Adapt and Win

Your champion just went silent. That 90% deal just died — and it wasn't killed by the person you were talking to. It was derailed by stakeholders you never knew existed.

Host Jake Dunlap sits down with Gal Agha, CEO of Aligned, to break down why traditional sales methodologies like MEDPIC are failing in today's complex buying environment. With clients cutting sales cycles by 30% and increasing win rates by 15%, Gal reveals what he calls "buying process as a service."

What You'll Learn:

• Why MEDPIC is built for 1950s buyers, not today's complex stakeholder groups
• How to use AI for scenario planning and competitive intelligence
• The difference between hierarchy and "powerarchy" in modern deals
• Why 95% of buying happens without you — and how to influence it
• Tactical frameworks for accommodating vetted, educated, and self-service buyers

Key Takeaway: The future belongs to sellers who deliver "buying process as a service" — becoming an extension of the buyer's team rather than an obstacle to navigate.

Check out: 

• The Innovative Seller: https://a.co/d/cbh8hM3
• JourneyAI: https://meetjourney.ai

Subscribe: New episodes every week on your favorite podcast platform. Leave a review on Apple Podcasts to help us reach more sales professionals.

Remember: AI won't replace sellers — sellers who know how to use AI will replace those who don't.