Mark Gröb, a futurist and pioneer of virtual reality, discusses the use of immersive technology, such as virtual reality (VR) and augmented reality (AR), at UPS. He explains that immersive tech provides a human interface to digital data and can be used to enhance learning, training, and safety in various industries. For example, UPS uses VR and mixed reality (MR) to train drivers on safe driving practices and package handling. The technology allows for realistic simulations and interactive experiences that accelerate learning and improve retention. Gröb emphasizes the importance of involving subject matter experts and employees in the design and implementation of immersive tech solutions. He also discusses the potential impact of immersive technology on education, predicting that it will augment learning and provide teachers with tools to enhance the learning experience. Gröb advises companies interested in implementing immersive tech to find passionate individuals within their organization and be open to experimentation and failure. He also suggests seeking support from industry associations and communities.

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