Staging a Carbon-Neutral Winter Olympics

And you thought that sponsorships for the Olympics were all about consumer products and services. Meet the Official Carbon Partner of the Sochi Games. It's Dow Chemical Company – also, by the way, the Official Chemistry Company of the International Olympic Committee. Dow is deploying its new Climate Solutions Framework to create the first-ever, 100-percent carbon-neutral Olympic Games. The initiative embraces hundreds of thousands of tons of carbon emissions generated by activities related to the games, including global supply-chain arrangements and travel to and from the site by fans and the media. But the effort doesn't stop there – it's part of a broader three-year effort by Dow to address the carbon footprint of Russian homes, industry and agriculture. Dr. Nicoletta Piccolrovazzi, technology and sustainability director for Dow Olympic Games, joins us to talk about how the program was developed, and what Dow hopes to accomplish on the carbon-mitigation front – not just for Sochi and Russia, but for future Olympics as well. Let the games begin.