The Power Of Grit - Joe Mackey - Entrepreneur Intel - Episode # 19

Being the best version of yourself applies not only to business, but your personal and family life as well. Our guest this week is someone who helps entrepreneurs achieve a better life that’s possible for them and those around them. Joining the show this week is Owner of MKD Wealth Coaches, Joe Mackey!

Joe joins Host Wes Mathews to share why grit and determination are the most crucial skills for any entrepreneur. Joe also explains the difference between offering help and taking action, how to set up a self-sustaining business, and the value of spending time with potential customers. 

Takeaways:

• The most important attributes for entrepreneurs to have are grit and determination. Success is hard to get, and requires you to do the difficult things that many others don’t want to do. 
• Knowing your target market goes beyond just the target industry or similar firmographics. Considering who you enjoy working with, the motivations of customers, and their personal attributes allows you to have stronger bonds with your customers. 
• While family office services are typically reserved for people with upwards of a few hundred million dollars, the benefits can be felt starting at $20 million. Having a firm that manages your finances 
• Whether it’s disease or natural disaster, crises cause people to worry about their financial investments. When challenging times arise, the best thing you can do is communicate with your clients and help instill a sense of ease in them. 
• While entrepreneurs are often the driving force behind sales for their organizations, it’s crucial to create a “self-sustaining” business. By allowing your business to run without depending on your presence, you allow your business to thrive even if you need a break.
• While it may seem counterintuitive, spending time in informal meetings with potential clients is an effective way to build relationships. Strong relationships create strong business, but require a slow building of trust. 
• There is a difference between offering support and taking action. Rather than simply offering condolences or well wishes when something bad happens to a client, be present and figure out actionable ways you can help them through tough times. 

Quote of the Show:

• “We want to free them up to be the best version of themselves they were created to be as an entrepreneur, as a spouse, as a parent.” - Joe Mackey

Links:

• LinkedIn: https://www.linkedin.com/in/mackeyjoe/ 
• Website: https://www.mkdwealthcoach.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
• Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
• Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614