24 - Driving Success through Authentic Customer Conversations with Helix Sales Development's Walter Crosby

Your host, Craig Andrews, talks with the CEO of Helix Sales Development, Walter Crosby. Walter Crosby is a renowned figure who assists entrepreneurs and CEOs in scaling their businesses and fostering high-performance sales cultures. He's a seasoned professional who has dedicated his career to fixing the root cause of problems in businesses rather than merely providing surface-level solutions. He's recently celebrated the 100th episode of his podcast, "Sales & Cigars," where he has been a guest on various business, marketing, and sales-related podcasts.

Walter's book, "The Seven Critical Mistakes CEOs Make With Their Sales Operations That Stop the Company from Scaling," is a must-read for CEOs. Walter has an upcoming five-day challenge he will be hosting, aimed at teaching business owners, senior sales leaders, and HR personnel how to attract, hire, and retain high-performing salespeople.

To learn more about Walter's work, check out their website at https://helixsalesdevelopment.com/.

Connect with Walter on LinkedIn at https://www.linkedin.com/in/walterlcrosby/.

Free Challenge: https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite.

The 7 Critical Mistakes CEOs Make With Their Sales Organization: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.