Pakistan’s Entertainment Powerhouse: ARY's Journey to 66 Billion Views Ft. Jerjees Seja | 472 | TBT

In this episode of Thought Behind Things, we’re joined by Jerjees Seja, CEO of ARY Digital Network, one of Pakistan’s most iconic media leaders. From shaping the country’s TV and drama landscape to building ARY into a powerhouse of entertainment, Jerjees shares his journey of transforming Pakistan’s media industry.

We discuss:

• How Pakistan’s private TV revolution began
• The economics behind news, dramas, and entertainment Production
• Why premium Pakistani content is now free on YouTube
• Why global giants like Netflix don’t invest in Pakistan
• The future of OTT and local streaming platforms
• Why filmmaking still isn’t profitable here
• The evolving audience behavior and the road to 2050

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Jerjees's LinkedIn: https://www.linkedin.com/in/jerjeesseja/

Special thanks to Daftarkhwan for providing us with the studio space.

You can find out more about them at: ⁠⁠https://www.daftarkhwan.com/⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid