Sports Media with Richard Deitsch CAA Sports Media agent Matt Olson, who represents Laura Rutledge, Dan Orlovsky, Elle Duncan and Pablo Torre, among many other sports media people
Jan 20, 2026
Matt Olson, a prominent sports media agent at CAA, represents stars like Laura Rutledge and Pablo Torre. He shares insights on navigating client relationships amid intense competition and the evolving landscape of sports media. Olson highlights the rising importance of live sports and the strategic shifts toward digital platforms. He discusses the diverse salary ranges and the unique opportunities for talent in streaming. Additionally, he explains the career trajectories of clients like Elle Duncan at Netflix and Tim Legler at ESPN, emphasizing adaptability in an ever-changing industry.
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Three Core Roles Of A Sports Media Agent
- Matt Olson divides his work into career counseling, deal-expiration management, and 'fix-it' support for clients' personal and professional needs.
- He emphasizes ongoing daily involvement beyond contract negotiations to maximize clients' careers.
Nurture Relationships Outside Negotiations
- Build and maintain non-transactional relationships with hiring executives by attending events and staying in touch regularly.
- Avoid contacting buyers only at contract time to prevent adversarial dynamics and improve outcomes.
Roster Strategy Changes With Seniority
- Early-career agents must act as talent scouts and place more bets on unproven people to build a roster.
- Senior agents sign fewer, higher-quality clients and often wait to observe talent before committing.