How Story Meets Function - Brad Zuger - Defining Hospitality

Hospitality is about making meaningful connections and indulging in people's curiosity for life. Craft narratives, prompt curiosity, and create spaces that make people want to connect and return.

Consider how personal narratives can inspire unique experiences and meaningful connections within a space. Understanding the client's vision and creating innovative entry points can lead to transformative dining experiences.

Design decisions should be made with depth of curiosity, allowing for interpretations that spark conversation and connection with spaces. Embrace layers of discovery in design to create rich and engaging experiences that invite people to return.

The key to creativity lies in embracing risks and individuality, while finding purpose in meaningful work. Embrace risks, celebrate individuality, and find purpose in your work to make a meaningful impact.

An often overlooked design element is dynamic change. Through a change in layout and lighting, a space can serve multiple purposes and engage with customers in multiple instances throughout the day.

Wellness encompasses more than just physical well-being; it also involves mental revitalization and meaningful connections with others, which are crucial for overall wellness and cognitive health as we age

To improve engagement and attract people to office spaces, consider redefining shared spaces based on common interests. Emphasize creating a sense of community through innovative design elements and versatile spaces that facilitate connections.

How Story Meets Function - Brad Zuger - Defining Hospitality - Episode # 144