Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?
In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.
Tune in to discover:
- The 2 main types of websites used by consultants and professional services firms
- When a more passive website is appropriate vs when you need an active inbound marketing site
- How to transform your website into a lead generation machine
- Vital elements your site needs for effective lead gen
- The power of content and SEO to attract and convert ideal prospective clients
- Why niche positioning is crucial for compelling content that converts
If your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine.
Key Insights:
- Most consultants rely on referrals, so passive websites that build trust/credibility are common
- Active sites with inbound marketing tactics are better for attracting and converting cold leads
- Key elements: conversion actions (contact forms, opt-ins), niche positioning, regular publishing of high-value content
- SEO and content marketing generate traffic and leads on autopilot
- Tighter niche positioning enables creation of compelling content that converts cold visitors
Strategies:
- Use opt-in incentives like checklists/guides to collect emails
- Set up email autoresponder sequences to build trust/relationships
- Focus on creating niche-specific, high-value content regularly
- Prioritize SEO optimization and promotion of content
👉👉 Download your free website audit checklist here 👈👈
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
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Expert Authority Builder Series:
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👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
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