Hyperfixed Hyperfixmas
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Dec 18, 2025 In a festive twist, Alex channels Scrooge, reflecting on the year's highlights and challenges in a unique year-in-review. The discussion dives deep into the emotional journey of Allie, who shares her recovery from a devastating fire, revealing the trauma of loss and the hurdles of rebuilding. They also tackle the curious case of Betty Crocker's icing label and the nuances of butter differences affecting recipes. With upcoming pledge drive antics, there's plenty of humor and heart to keep listeners engaged!
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Label Mystery Sparks Change
- An described discovering a scary label on Betty Crocker icing that read "only to be consumed with other foods" and prompted the episode investigation.
- Signature Brands changed the label to "Use on your favorite dessert" after the episode, and An felt satisfied with the clearer tone.
Reporting Can Drive Corporate Fixes
- Alex traced the label issue to Signature Brands and reached its CEO, who agreed the original wording was confusing and would ask marketing to revise it.
- The company eventually updated packaging language to a friendlier message that will appear on shelves next summer.
Use A Design-Build Firm
- When rebuilding after disaster, hire a design-build firm to align architect and builder with your insurance budget and timeline.
- Plan for insurance gaps and consider low-interest disaster loans, but expect financial trade-offs and material-cost mismatches.